

In Plovdiv and not sure what to do?
Most cultural attractions show you a city. Fantasy – The Non-Museum of Plovdiv lets you feel it. Through immersive storytelling, comics, VR, interactive installations, and local humor, it turns Plovdiv’s culture into something you don’t just observe—you step inside.
This is not an ordinary sightseeing spot, where you leave with just photos. If you enter the Non-Museum, you will leave with real memory of the city’s spirit.
We've created this experience as an alternative to the generic, forgettable sightseeing.
Come in curious. Leave feeling Plovdiv.
This isn’t a museum you walk through. It’s a world you enter.
Fantasy – The Non-Museum of Plovdiv: living the local culture!

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TsentarPlovdiv Center, ul. "Patriarh Evtimiy" 1, 4000 Plovdiv, Bulgaria
Open today | 10:00 – 22:00 |
Open every day including on public holidays.

“Fantasy – The Non-Museum of Plovdiv” is a long-term cultural initiative with a total investment of BGN 680,000, implemented by “5 for 4” Ltd.
The project receives funding of BGN 141,298.79 from the European Union through the National Recovery and Resilience Plan, under procedure BG-RRP-11.020 “Creation of Bulgarian productions and co-productions in the cultural and creative industries sector and their promotion on the European and international arts markets”, as well as co-financing from the Lachezar Tsotsorkov Foundation in the amount of BGN 30,000.
This financial support is essential for the creation of content within the project.
The aim of “Fantasy – The Non-Museum of Plovdiv” is to offer an innovative cultural experience through art, technology, and contemporary interpretations of Plovdiv’s identity.
The statements and opinions expressed here are solely those of “5 for 4” Ltd. and do not necessarily reflect the views of the European Union, the National Culture Fund, the Lachezar Tsotsorkov Foundation, or their partners.